Dudediligence.

Bread Financial Holdings, Inc

BFHNYSE · Personal Credit Institutions
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Last 12 months

Sales planned on beside the trades reported on , and whether each names a .

Planned ·

$4,028,515

4 notices · 45,489 sh

Oct 2025 to Oct 2026

Reported ·

$2,211,470

4 sales · 1 buy · $60,328 bought

Oct 2025 to Jun 2026

The two figures cover different periods.

3 of 4 reported sales carry the 10b5-1 box. Together they are 0.06% of the shares on issue.

PLANNED · FORM 144Oct 2025 to Oct 2026REPORTED · FORM 4Oct 2025 to Jun 2026N2025DJ2026FMAMJJASO2026-07-28: Lakhwara Praniti, Form 1442026-05-29: RALPH ANDRETTA, Form 1442026-05-21: BALLOU ROGER H, Form 1442026-04-24: BALLOU ROGER H, Form 1442026-04-24: BALLOU ROGER H, sold2026-05-21: Fawcett John J., bought2026-05-29: Andretta Ralph J, sold
under a no plan named▼ sale▲ buysize is dollars

Form 144 notices, newest first

2026-07-28Lakhwara Praniti, Director$297,348
2,802 shno plan dateForm 4s on file end Jun 23144 ↗
2026-05-29RALPH ANDRETTA, President and CEO$1,326,900
15,000 shplan 2026-02-27144 ↗
Form 4, 2026-06-01: sold 15,000 at $89.10 Form 4 ↗
2026-05-21BALLOU ROGER H, Director$1,529,336
18,000 shno plan dateForm 4s on file end Jun 23144 ↗
2026-04-24BALLOU ROGER H, Director$874,931
9,687 shno plan date144 ↗
Form 4, 2026-04-27: sold 9,687 at $90.32 Form 4 ↗