Dudediligence.

The Honest Company, Inc

HNSTNASDAQ · Retail-Catalog & Mail-Order Houses
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Last 12 months

Sales planned on beside the trades reported on , and whether each names a .

Planned ·

$3,846,046

38 notices · 1,032,587 sh

Oct 2025 to Oct 2026

Reported ·

$2,281,793

27 sales · 0 buys

Oct 2025 to Jun 2026

The two figures cover different periods.

23 of 27 reported sales carry the 10b5-1 box. Together they are 0.74% of the shares on issue.

PLANNED · FORM 144Oct 2025 to Oct 2026REPORTED · FORM 4Oct 2025 to Jun 2026N2025DJ2026FMAMJJASO2026-09-14: THOMAS J STERNWEIS, Form 1442026-08-25: STEPHEN WINCHELL, Form 1442026-08-21: ETIENNE E VON KUNSSBERG, Form 1442026-08-20: Thomas Sternweis, Form 1442026-08-20: Jonathan Mayle, Form 1442026-08-20: Etienne von Kunssberg, Form 1442026-08-20: Dorra Ball, Form 1442026-08-20: Curtiss Bruce, Form 1442026-08-20: Carla Vernon, Form 1442026-08-20: Brendan Sheehey, Form 1442026-08-10: JONATHAN MAYLE, Form 1442026-08-10: Andrea Turner, Form 1442026-05-22: ETIENNE E VON KUNSSBERG, Form 1442026-05-20: Brendan Sheehey, Form 1442026-05-20: Carla Vernon, Form 1442026-05-20: Curtiss Bruce, Form 1442026-05-20: Dorria L. Ball, Form 1442026-05-20: Etienne von Kunssberg, Form 1442026-05-20: Jonathan Mayle, Form 1442026-05-20: Thomas Sternweis, Form 1442026-05-20: Stephen Winchell, Form 1442026-03-09: ETIENNE E VON KUNSSBERG, Form 1442026-03-06: Dorria Ball, Form 1442026-03-06: Jonathan Mayle, Form 1442026-03-06: Brendan Sheehey, Form 1442026-03-06: Steve Winchell, Form 1442026-03-06: Thomas Sternweis, Form 1442026-03-06: Carla Vernon, Form 1442026-03-06: Etienne von Kunssberg, Form 1442026-03-03: STEPHEN WINCHELL, Form 1442025-11-21: KATHERINE E BARTON, Form 1442025-11-20: Thomas Sternweis, Form 1442025-11-20: Stephen Winchell, Form 1442025-11-20: Katherine Barton, Form 1442025-11-20: Jonathan Mayle, Form 1442025-11-20: Dorria Ball, Form 1442025-11-20: Carla Vernon, Form 1442025-11-20: Brendan Sheehey, Form 1442025-11-20: Ball Dorria L., sold2025-11-20: Barton Katherine, sold2025-11-20: Mayle Jonathan, sold2025-11-20: Sheehey Brendan, sold2025-11-20: Sternweis Thomas, sold2025-11-20: Vernon Carla, sold2025-11-20: Winchell Stephen, sold2025-11-21: Barton Katherine, sold2026-03-03: Winchell Stephen, sold2026-03-05: Winchell Stephen, sold2026-03-05: von Kunssberg Etienne, sold2026-03-05: Vernon Carla, sold2026-03-05: Sternweis Thomas, sold2026-03-05: Sheehey Brendan, sold2026-03-05: Mayle Jonathan, sold2026-03-05: Ball Dorria L., sold2026-03-05: Vernon Carla, sold2026-03-09: von Kunssberg Etienne, sold2026-05-20: Ball Dorria L., sold2026-05-20: Bruce Curtiss James III, sold2026-05-20: Mayle Jonathan, sold2026-05-20: Sheehey Brendan, sold2026-05-20: Sternweis Thomas, sold2026-05-20: Winchell Stephen, sold2026-05-20: Vernon Carla, sold2026-05-20: von Kunssberg Etienne, sold2026-05-22: von Kunssberg Etienne, sold
under a no plan named▼ salesize is dollars

Form 144 notices, newest first

2026-09-14THOMAS J STERNWEIS, SVP, Enterprise Dev. & Strat.$137,033
25,000 shplan 2026-06-15Form 4s on file end Jun 23144 ↗
2026-08-25STEPHEN WINCHELL, Chief Innovation Officer$269,120
50,000 shno plan dateForm 4s on file end Jun 23144 ↗
2026-08-21ETIENNE E VON KUNSSBERG, SVP, Supply Chain$22,940
4,578 shno plan dateForm 4s on file end Jun 23144 ↗
2026-08-20Thomas Sternweis, SVP, Enterprise Dev. & Strat.$31,332
6,317 shplan 2026-06-15Form 4s on file end Jun 23144 ↗
2026-08-20Jonathan Mayle, SVP, Customer Sales$30,142
6,077 shno plan dateForm 4s on file end Jun 23144 ↗
2026-08-20Etienne von Kunssberg, SVP, Supply Chain$12,807
2,582 shno plan dateForm 4s on file end Jun 23144 ↗
2026-08-20Dorra Ball, Chief People Officer$33,351
6,724 shno plan dateForm 4s on file end Jun 23144 ↗
2026-08-20Curtiss Bruce, Chief Financial Officer$15,316
3,088 shplan 2025-08-24Form 4s on file end Jun 23144 ↗
2026-08-20Carla Vernon, Chief Executive Officer$577,408
116,413 shno plan dateForm 4s on file end Jun 23144 ↗
2026-08-20Brendan Sheehey, General Counsel$47,308
9,538 shno plan dateForm 4s on file end Jun 23144 ↗
2026-08-10JONATHAN MAYLE, SVP, Customer Sales$412,111
79,000 shno plan dateForm 4s on file end Jun 23144 ↗
2026-08-10Andrea Turner, Director$351,051
64,295 shno plan dateForm 4s on file end Jun 23144 ↗
2026-05-22ETIENNE E VON KUNSSBERG, SVP, Supply Chain$15,159
4,544 shno plan date144 ↗
Form 4, 2026-05-22: sold 4,544 at $3.34 Form 4 ↗
2026-05-20Brendan Sheehey, General Counsel$30,709
9,537 sh10b5-1 plan144 ↗
Form 4, 2026-05-22: sold 9,784 at $3.14 Form 4 ↗
2026-05-20Carla Vernon, Chief Executive Officer$374,850
116,413 sh10b5-1 plan144 ↗
Form 4, 2026-05-22: sold 119,389 at $3.14 Form 4 ↗
2026-05-20Curtiss Bruce, Chief Financial Officer$39,770
12,351 shplan 2025-08-24144 ↗
Form 4, 2026-05-22: sold 12,669 at $3.14 Form 4 ↗
2026-05-20Dorria L. Ball, Chief People Officer$21,948
6,816 sh10b5-1 plan144 ↗
Form 4, 2026-05-22: sold 6,899 at $3.14 Form 4 ↗
2026-05-20Etienne von Kunssberg, SVP, Supply Chain$8,314
2,582 shno plan date144 ↗
Form 4, 2026-05-22: sold 2,651 at $3.14 Form 4 ↗
2026-05-20Jonathan Mayle, SVP, Customer Sales$23,319
7,242 sh10b5-1 plan144 ↗
Form 4, 2026-05-22: sold 6,236 at $3.14 Form 4 ↗
2026-05-20Thomas Sternweis, SVP, Enterprise Dev. & Strat.$20,940
6,503 sh10b5-1 plan144 ↗
Form 4, 2026-05-22: sold 6,673 at $3.14 Form 4 ↗
2026-05-20Stephen Winchell, Chief Innovation Officer$40,453
12,563 sh10b5-1 plan144 ↗
Form 4, 2026-05-22: sold 12,886 at $3.14 Form 4 ↗
2026-03-09ETIENNE E VON KUNSSBERG, SVP, Supply Chain$45,657
16,602 shno plan date144 ↗
Form 4, 2026-03-10: sold 16,602 at $2.75 Form 4 ↗
2026-03-06Dorria Ball, Chief People Officer$43,053
14,694 sh10b5-1 plan144 ↗
Form 4, 2026-03-09: sold 15,099 at $2.85 Form 4 ↗
2026-03-06Jonathan Mayle, SVP, Customer Sales$36,288
12,385 sh10b5-1 plan144 ↗
Form 4, 2026-03-09: sold 12,725 at $2.85 Form 4 ↗
2026-03-06Brendan Sheehey, General Counsel$64,322
21,953 sh10b5-1 plan144 ↗
Form 4, 2026-03-09: sold 22,556 at $2.85 Form 4 ↗
2026-03-06Steve Winchell, Chief Innovation Officer$60,707
20,719 shno plan dateno Form 4 on file144 ↗
2026-03-06Thomas Sternweis, SVP, Enterprise Dev. & Strat.$42,391
14,468 sh10b5-1 plan144 ↗
Form 4, 2026-03-09: sold 14,866 at $2.85 Form 4 ↗
2026-03-06Carla Vernon, Chief Executive Officer$368,040
125,611 sh10b5-1 plan144 ↗
Form 4, 2026-03-09: sold 129,335 at $2.85 Form 4 ↗
2026-03-06Etienne von Kunssberg, SVP, Supply Chain$34,729
11,853 sh10b5-1 plan144 ↗
Form 4, 2026-03-09: sold 12,179 at $2.85 Form 4 ↗
2026-03-03STEPHEN WINCHELL, Chief Innovation Officer$209,288
73,685 sh10b5-1 plan144 ↗
Form 4, 2026-03-04: sold 73,685 at $2.84 Form 4 ↗
2025-11-21KATHERINE E BARTON, Chief Growth Officer$12,774
5,049 shplan 2025-05-12144 ↗
Form 4, 2025-11-21: sold 5,049 at $2.53 Form 4 ↗
2025-11-20Thomas Sternweis, SVP, Enterprise Dev. & Strat.$12,830
5,071 sh10b5-1 plan144 ↗
Form 4, 2025-11-21: sold 5,071 at $2.60 Form 4 ↗
2025-11-20Stephen Winchell, Chief Innovation Officer$26,805
10,595 sh10b5-1 plan144 ↗
Form 4, 2025-11-21: sold 10,595 at $2.60 Form 4 ↗
2025-11-20Katherine Barton, Chief Growth Officer$73,107
28,896 sh10b5-1 plan144 ↗
Form 4, 2025-11-21: sold 28,896 at $2.60 Form 4 ↗
2025-11-20Jonathan Mayle, SVP, Customer Sales$11,947
4,722 shplan 2025-09-11144 ↗
Form 4, 2025-11-21: sold 4,722 at $2.60 Form 4 ↗
2025-11-20Dorria Ball, Chief People Officer$12,061
4,767 sh10b5-1 plan144 ↗
Form 4, 2025-11-21: sold 4,767 at $2.60 Form 4 ↗
2025-11-20Carla Vernon, Chief Executive Officer$246,688
97,505 sh10b5-1 plan144 ↗
Form 4, 2025-11-21: sold 97,505 at $2.60 Form 4 ↗
2025-11-20Brendan Sheehey, General Counsel$29,978
11,849 sh10b5-1 plan144 ↗
Form 4, 2025-11-21: sold 11,849 at $2.60 Form 4 ↗