MediaAlpha, Inc
Insiders
Last 12 monthsSales planned on beside the trades reported on , and whether each names a .
Planned ·
$44.4M
59 notices · 3,596,441 sh
Oct 2025 to Oct 2026
Reported ·
$17.7M
204 sales · 0 buys
Oct 2025 to Jun 2026
The two figures cover different periods.
197 of 204 reported sales carry the 10b5-1 box.
under a ▼ salesize is dollars
Form 144 notices, newest first
2026-09-15Cramer Keith, Chief Revenue Officer$149,422
2026-07-16Yeh Kuanling Amy, Chief Technology Officer$406,000
2026-07-06Yi Steven, See Remarks$11.4M
2026-07-06Nonko Eugene, Director$11.5M
2026-07-01Yi Steven, See Remarks$1,238,671
2026-06-29Nonko Eugene, Director$410,175
2026-06-22Nonko Eugene, Director$234,997
Form 4, 2026-06-24: sold 23,202 at $10.25 Form 4 ↗
2026-06-17Nonko Eugene, Director$77,388
2026-06-16Yi Steven, See Remarks$240,176
Form 4, 2026-06-18: sold 24,000 at $10.01 Form 4 ↗
2026-06-16Nonko Eugene, Director$154,698
2026-06-15Cramer Keith, Chief Revenue Officer$369,330
Form 4, 2026-06-15: sold 13,000 at $9.47 Form 4 ↗
2026-06-10Nonko Eugene, Director$232,049
Form 4, 2026-06-12: sold 23,202 at $10.00 Form 4 ↗
2026-05-15Yeh Kuanling Amy, Chief Technology Officer$169,119
Form 4, 2026-05-19: sold 12,000 at $8.05 Form 4 ↗
2026-05-15COYNE JEFFREY B, GENERAL COUNSEL AND SECRETARY$40,476
Form 4, 2026-05-19: sold 5,000 at $8.10 Form 4 ↗
2026-04-20Nonko Eugene, Director$2,552,435
Form 4, 2026-04-22: sold 111,819 at $10.05 Form 4 ↗
2026-04-20Yi Steven, See Remarks$1,419,063
Form 4, 2026-04-22: sold 48,590 at $10.05 Form 4 ↗
2026-04-13Yi Steven, See Remarks$108,836
Form 4, 2026-04-15: sold 12,000 at $9.41 Form 4 ↗
2026-04-06Yi Steven, See Remarks$112,095
Form 4, 2026-04-08: sold 12,000 at $9.53 Form 4 ↗
2026-04-01Yi Steven, See Remarks$26,315
2026-03-16Cramer Keith, Chief Revenue Officer$326,522
Form 4, 2026-03-17: sold 10,000 at $9.89 Form 4 ↗
2026-03-09Nonko Eugene, Director$726,000
Form 4, 2026-03-11: sold 4,107 at $10.00 Form 4 ↗
2026-03-09Yi Steven, See Remarks$473,395
Form 4, 2026-03-11: sold 13,650 at $9.78 Form 4 ↗
2026-03-06Yeh Kuanling Amy, Chief Technology Officer$93,060
Form 4, 2026-04-10: sold 3,000 at $9.25 Form 4 ↗
2026-03-02Yi Steven, See Remarks$519,308
Form 4, 2026-03-04: sold 55,252 at $10.01 Form 4 ↗
2026-03-02Nonko Eugene, Director$1,322,982
Form 4, 2026-03-04: sold 132,203 at $10.01 Form 4 ↗
2026-02-25Nonko Eugene, Director$129,970
Form 4, 2026-02-25: sold 25,097 at $10.00 Form 4 ↗
2026-02-23Yi Steven, See Remarks$186,016
Form 4, 2026-02-25: sold 20,748 at $9.14 Form 4 ↗
2026-02-13COYNE JEFFREY B, GENERAL COUNSEL AND SECRETARY$36,523
Form 4, 2026-02-17: sold 5,000 at $7.30 Form 4 ↗
2026-02-10Yi Steven, See Remarks$174,108
Form 4, 2026-02-19: sold 12,000 at $7.26 Form 4 ↗
2026-02-02Yi Steven, See Remarks$247,661
Form 4, 2026-02-04: sold 20,000 at $9.93 Form 4 ↗
2026-02-02Nonko Eugene, Director$375,859
Form 4, 2026-02-04: sold 24,200 at $10.21 Form 4 ↗
2026-01-26Yi Steven, See Remarks$261,434
Form 4, 2026-01-28: sold 24,000 at $10.66 Form 4 ↗
2026-01-26Nonko Eugene, Director$394,174
Form 4, 2026-01-28: sold 36,300 at $10.65 Form 4 ↗
2026-01-20Yi Steven, See Remarks$268,903
Form 4, 2026-01-22: sold 24,000 at $11.14 Form 4 ↗
2026-01-20Nonko Eugene, Director$406,871
Form 4, 2026-01-22: sold 36,300 at $11.14 Form 4 ↗
2026-01-16Yeh Kuanling Amy, Chief Technology Officer$172,200
2026-01-12Yi Steven, See Remarks$276,235
Form 4, 2026-01-14: sold 24,000 at $11.52 Form 4 ↗
2026-01-12Nonko Eugene, Director$418,138
Form 4, 2026-01-14: sold 36,300 at $11.53 Form 4 ↗
2026-01-05Yi Steven, See Remarks$287,489
Form 4, 2026-01-07: sold 24,000 at $11.84 Form 4 ↗
2026-01-05Nonko Eugene, Director$434,996
Form 4, 2026-01-07: sold 36,300 at $11.84 Form 4 ↗
2026-01-02Yeh Kuanling Amy, Chief Technology Officer$38,850
Form 4, 2026-01-02: sold 3,000 at $12.95 Form 4 ↗
2025-12-29Yi Steven, See Remarks$303,518
Form 4, 2025-12-31: sold 24,000 at $12.79 Form 4 ↗
2025-12-29Nonko Eugene, Director$458,832
Form 4, 2025-12-31: sold 36,300 at $12.79 Form 4 ↗
2025-12-22Nonko Eugene, Director$468,663
Form 4, 2025-12-29: sold 36,300 at $12.75 Form 4 ↗
2025-12-22Yi Steven, See Remarks$308,604
Form 4, 2025-12-29: sold 24,000 at $12.74 Form 4 ↗
2025-12-15Yi Steven, See Remarks$309,096
Form 4, 2025-12-17: sold 24,000 at $12.79 Form 4 ↗
2025-12-15Nonko Eugene, Director$465,953
Form 4, 2025-12-17: sold 36,300 at $12.79 Form 4 ↗
2025-12-15Cramer Keith, Chief Revenue Officer$384,912
Form 4, 2025-12-17: sold 10,000 at $12.83 Form 4 ↗
2025-12-12COYNE JEFFREY B, GENERAL COUNSEL AND SECRETARY$65,790
Form 4, 2025-12-12: sold 5,000 at $13.16 Form 4 ↗
2025-12-12Yeh Kuanling Amy, Chief Technology Officer$39,473
2025-12-10Yeh Kuanling Amy, Chief Technology Officer$161,870
Form 4, 2025-12-12: sold 15,000 at $13.42 Form 4 ↗
2025-12-08Yi Steven, See Remarks$313,757
Form 4, 2025-12-10: sold 24,000 at $13.28 Form 4 ↗
2025-12-08Nonko Eugene, Director$475,098
Form 4, 2025-12-10: sold 36,300 at $13.30 Form 4 ↗
2025-12-01Yi Steven, See Remarks$302,412
Form 4, 2025-12-03: sold 24,000 at $12.85 Form 4 ↗
2025-12-01Nonko Eugene, Director$457,576
Form 4, 2025-12-03: sold 36,300 at $12.85 Form 4 ↗
2025-11-24Yi Steven, See Remarks$285,029
Form 4, 2025-11-26: sold 24,000 at $12.11 Form 4 ↗
2025-11-24Nonko Eugene, Director$432,936
Form 4, 2025-11-26: sold 36,300 at $12.17 Form 4 ↗
2025-11-17Yi Steven, See Remarks$295,548
Form 4, 2025-11-19: sold 24,000 at $11.96 Form 4 ↗