Dudediligence.

Wayfair Inc

WNYSE · Retail-Catalog & Mail-Order Houses
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Last 12 months

Sales planned on beside the trades reported on , and whether each names a .

Planned ·

$245.0M

82 notices · 2,636,694 sh

Oct 2025 to Oct 2026

Reported ·

$198.6M

117 sales · 0 buys

Oct 2025 to Jun 2026

The two figures cover different periods.

All 117 reported sales carry the 10b5-1 box.

PLANNED · FORM 144Oct 2025 to Oct 2026REPORTED · FORM 4Oct 2025 to Jun 2026N2025DJ2026FMAMJJASO2026-10-02: Blotner Jon, Form 1442026-10-01: Tan Fiona, Form 1442026-09-14: Shah Niraj, Form 1442026-09-14: Conine Steven, Form 1442026-09-14: Shah Niraj, Form 1442026-09-14: Conine Steven, Form 1442026-09-10: Conine Steven, Form 1442026-09-10: Shah Niraj, Form 1442026-09-08: Blotner Jon, Form 1442026-08-12: Conine Steven, Form 1442026-08-12: Shah Niraj, Form 1442026-08-10: Shah Niraj, Form 1442026-08-10: Conine Steven, Form 1442026-08-04: Conine Steven, Form 1442026-08-04: Shah Niraj, Form 1442026-07-10: Conine Steven, Form 1442026-07-10: Shah Niraj, Form 1442026-07-02: Blotner Jon, Form 1442026-06-11: Shah Niraj, Form 1442026-06-11: Conine Steven, Form 1442026-06-10: Conine Steven, Form 1442026-06-10: Shah Niraj, Form 1442026-05-27: Conine Steven, Form 1442026-05-27: Shah Niraj, Form 1442026-05-11: Conine Steven, Form 1442026-05-11: Shah Niraj, Form 1442026-04-24: Conine Steven, Form 1442026-04-24: Shah Niraj, Form 1442026-04-23: Conine Steven, Form 1442026-04-23: Shah Niraj, Form 1442026-04-14: Shah Niraj, Form 1442026-04-14: Conine Steven, Form 1442026-04-10: Conine Steven, Form 1442026-04-10: Shah Niraj, Form 1442026-04-02: Blotner Jon, Form 1442026-03-25: Conine Steven, Form 1442026-03-25: Shah Niraj, Form 1442026-03-24: Conine Steven, Form 1442026-03-24: Shah Niraj, Form 1442026-03-23: Conine Steven, Form 1442026-03-23: Shah Niraj, Form 1442026-03-10: Shah Niraj, Form 1442026-03-10: Conine Steven, Form 1442026-02-26: Conine Steven, Form 1442026-02-26: Shah Niraj, Form 1442026-02-23: Shah Niraj, Form 1442026-02-23: Conine Steven, Form 1442026-02-10: Shah Niraj, Form 1442026-02-10: Conine Steven, Form 1442026-01-23: Conine Steven, Form 1442026-01-23: Shah Niraj, Form 1442026-01-13: Tan Fiona, Form 1442026-01-12: Shah Niraj, Form 1442026-01-12: Conine Steven, Form 1442026-01-05: Blotner Jon, Form 1442026-01-02: Gulliver Kate, Form 1442025-12-26: Conine Steven, Form 1442025-12-26: Shah Niraj, Form 1442025-12-23: Conine Steven, Form 1442025-12-23: Shah Niraj, Form 1442025-12-11: Conine Steven, Form 1442025-12-11: Shah Niraj, Form 1442025-12-10: Conine Steven, Form 1442025-12-10: Shah Niraj, Form 1442025-11-24: Conine Steven, Form 1442025-11-24: Shah Niraj, Form 1442025-11-10: Blotner Jon, Form 1442025-11-10: Shah Niraj, Form 1442025-11-10: Conine Steven, Form 1442025-11-10: Tan Fiona, Form 1442025-11-05: Tan Fiona, Form 1442025-11-04: Gulliver Kate, Form 1442025-10-28: Conine Steven, Form 1442025-10-28: Shah Niraj, Form 1442025-10-28: Shah Niraj, Form 1442025-10-28: Conine Steven, Form 1442025-10-23: Shah Niraj, Form 1442025-10-23: Conine Steven, Form 1442025-10-20: Shah Niraj, Form 1442025-10-20: Conine Steven, Form 1442025-10-10: Conine Steven, Form 1442025-10-10: Shah Niraj, Form 1442025-10-20: Conine Steven, sold2025-10-20: Shah Niraj, sold2025-10-23: Shah Niraj, sold2025-10-23: Conine Steven, sold2025-10-28: Conine Steven, sold2025-10-28: Shah Niraj, sold2025-11-04: Gulliver Kate, sold2025-11-05: Tan Fiona, sold2025-11-10: Tan Fiona, sold2025-11-10: Blotner Jon, sold2025-11-24: Conine Steven, sold2025-11-24: Shah Niraj, sold2025-12-23: Shah Niraj, sold2025-12-23: Conine Steven, sold2026-01-02: Gulliver Kate, sold2026-01-05: Blotner Jon, sold2026-01-13: Tan Fiona, sold2026-01-23: Shah Niraj, sold2026-01-23: Conine Steven, sold2026-02-23: Shah Niraj, sold2026-02-23: Conine Steven, sold2026-02-26: Shah Niraj, sold2026-02-26: Conine Steven, sold2026-03-23: Conine Steven, sold2026-03-23: Shah Niraj, sold2026-03-25: Shah Niraj, sold2026-03-25: Conine Steven, sold2026-04-02: Blotner Jon, sold2026-04-23: Shah Niraj, sold2026-04-23: Conine Steven, sold
under a ▼ salesize is dollars

Form 144 notices, newest first

2026-10-02Blotner Jon, Pres., Commercial & Operations$630,611
6,056 shplan 2026-06-08Form 4s on file end Jun 23144 ↗
2026-10-01Tan Fiona, Chief Technology Officer$715,260
7,000 shplan 2026-06-01Form 4s on file end Jun 23144 ↗
2026-09-14Shah Niraj, Chief Executive Officer$7,131,397
69,000 shplan 2026-05-05Form 4s on file end Jun 23144 ↗
2026-09-14Conine Steven, Officer, Director$7,132,079
69,000 shplan 2026-05-05Form 4s on file end Jun 23144 ↗
2026-09-14Shah Niraj, Chief Executive Officer$100,000
1,000 shplan 2025-08-07Form 4s on file end Jun 23144 ↗
2026-09-14Conine Steven, Officer, Director$100,000
1,000 shplan 2025-08-11Form 4s on file end Jun 23144 ↗
2026-09-10Conine Steven, Officer, Director$490,400
5,000 shplan 2025-08-11Form 4s on file end Jun 23144 ↗
2026-09-10Shah Niraj, Chief Executive Officer$490,400
5,000 shplan 2025-08-07Form 4s on file end Jun 23144 ↗
2026-09-08Blotner Jon, Pres., Commercial & Operations$698,333
6,968 shplan 2026-06-08Form 4s on file end Jun 23144 ↗
2026-08-12Conine Steven, Officer, Director$7,131,748
69,000 shplan 2026-05-05Form 4s on file end Jun 23144 ↗
2026-08-12Shah Niraj, Chief Executive Officer$7,132,043
69,000 shplan 2026-05-05Form 4s on file end Jun 23144 ↗
2026-08-10Shah Niraj, Chief Executive Officer$636,000
6,000 shplan 2025-08-07Form 4s on file end Jun 23144 ↗
2026-08-10Conine Steven, Officer, Director$636,000
6,000 shplan 2025-08-11Form 4s on file end Jun 23144 ↗
2026-08-04Conine Steven, Officer, Director$669,780
6,000 shplan 2025-08-11Form 4s on file end Jun 23144 ↗
2026-08-04Shah Niraj, Chief Executive Officer$669,780
6,000 shplan 2025-08-07Form 4s on file end Jun 23144 ↗
2026-07-10Conine Steven, Officer, Director$455,950
5,000 shplan 2025-08-11Form 4s on file end Jun 23144 ↗
2026-07-10Shah Niraj, Chief Executive Officer$455,950
5,000 shplan 2025-08-07Form 4s on file end Jun 23144 ↗
2026-07-02Blotner Jon, Pres., Commercial & Operations$570,518
5,925 shplan 2025-08-12Form 4s on file end Jun 23144 ↗
2026-06-11Shah Niraj, Chief Executive Officer$75,000
1,000 shplan 2025-08-07Form 4s on file end Jun 23144 ↗
2026-06-11Conine Steven, Officer, Director$75,000
1,000 shplan 2025-08-11Form 4s on file end Jun 23144 ↗
2026-06-10Conine Steven, Officer, Director$278,080
4,000 shplan 2025-08-11Form 4s on file end Jun 23144 ↗
2026-06-10Shah Niraj, Chief Executive Officer$278,080
4,000 shplan 2025-08-07Form 4s on file end Jun 23144 ↗
2026-05-27Conine Steven, Officer, Director$75,000
1,000 shplan 2025-08-11Form 4s on file end Jun 23144 ↗
2026-05-27Shah Niraj, Chief Executive Officer$75,000
1,000 shplan 2025-08-07Form 4s on file end Jun 23144 ↗
2026-05-11Conine Steven, Officer, Director$263,840
4,000 shplan 2025-08-11Form 4s on file end Jun 23144 ↗
2026-05-11Shah Niraj, Chief Executive Officer$263,840
4,000 shplan 2025-08-07Form 4s on file end Jun 23144 ↗
2026-04-24Conine Steven, Officer, Director$560,786
7,139 shplan 2025-05-28Form 4s on file end Jun 23144 ↗
2026-04-24Shah Niraj, Chief Executive Officer$482,490
6,137 shplan 2025-05-28Form 4s on file end Jun 23144 ↗
2026-04-23Conine Steven, Officer, Director$8,746,701
112,861 shplan 2025-05-28144 ↗
Form 4, 2026-04-27: sold 120,000 at $77.56 Form 4 ↗
2026-04-23Shah Niraj, Chief Executive Officer$8,823,241
113,863 shplan 2025-05-28144 ↗
Form 4, 2026-04-27: sold 120,000 at $77.55 Form 4 ↗
2026-04-14Shah Niraj, Chief Executive Officer$75,000
1,000 shplan 2025-08-07Form 4s on file end Jun 23144 ↗
2026-04-14Conine Steven, Officer, Director$75,000
1,000 shplan 2025-08-11Form 4s on file end Jun 23144 ↗
2026-04-10Conine Steven, Officer, Director$295,040
4,000 shplan 2025-08-11Form 4s on file end Jun 23144 ↗
2026-04-10Shah Niraj, Chief Executive Officer$295,040
4,000 shplan 2025-08-07Form 4s on file end Jun 23144 ↗
2026-04-02Blotner Jon, Pres., Commercial & Operations$345,790
4,790 shplan 2025-08-12144 ↗
Form 4, 2026-04-03: sold 4,790 at $72.19 Form 4 ↗
2026-03-25Conine Steven, Officer, Director$817,642
10,394 shplan 2025-05-28144 ↗
Form 4, 2026-03-26: sold 10,394 at $78.66 Form 4 ↗
2026-03-25Shah Niraj, Chief Executive Officer$834,959
10,611 shplan 2025-05-28144 ↗
Form 4, 2026-03-26: sold 10,611 at $78.69 Form 4 ↗
2026-03-24Conine Steven, Officer, Director$130,141
1,687 shplan 2025-05-28no Form 4 on file144 ↗
2026-03-24Shah Niraj, Chief Executive Officer$130,141
1,571 shplan 2025-05-28no Form 4 on file144 ↗
2026-03-23Conine Steven, Officer, Director$8,330,639
107,919 shplan 2025-05-28144 ↗
Form 4, 2026-03-25: sold 109,606 at $77.19 Form 4 ↗
2026-03-23Shah Niraj, Chief Executive Officer$8,323,119
107,818 shplan 2025-05-28144 ↗
Form 4, 2026-03-25: sold 109,389 at $77.19 Form 4 ↗
2026-03-10Shah Niraj, Chief Executive Officer$375,600
5,000 shplan 2025-08-07no Form 4 on file144 ↗
2026-03-10Conine Steven, Officer, Director$375,600
5,000 shplan 2025-08-11no Form 4 on file144 ↗
2026-02-26Conine Steven, Officer, Director$2,125,423
26,950 shplan 2025-05-28144 ↗
Form 4, 2026-02-27: sold 26,950 at $78.86 Form 4 ↗
2026-02-26Shah Niraj, Chief Executive Officer$2,129,768
27,000 shplan 2025-05-28144 ↗
Form 4, 2026-02-27: sold 27,000 at $78.88 Form 4 ↗
2026-02-23Shah Niraj, Chief Executive Officer$6,940,293
93,000 shplan 2025-05-28144 ↗
Form 4, 2026-02-25: sold 93,000 at $74.63 Form 4 ↗
2026-02-23Conine Steven, Officer, Director$6,944,577
93,050 shplan 2025-05-28144 ↗
Form 4, 2026-02-25: sold 93,050 at $74.63 Form 4 ↗
2026-02-10Shah Niraj, Chief Executive Officer$462,750
5,000 shplan 2025-08-07no Form 4 on file144 ↗
2026-02-10Conine Steven, Officer, Director$462,750
5,000 shplan 2025-08-11no Form 4 on file144 ↗
2026-01-23Conine Steven, Officer, Director$16.3M
150,000 shplan 2025-05-28144 ↗
Form 4, 2026-01-27: sold 150,000 at $108.87 Form 4 ↗
2026-01-23Shah Niraj, Chief Executive Officer$16.3M
150,000 shplan 2025-05-28144 ↗
Form 4, 2026-01-27: sold 150,000 at $108.87 Form 4 ↗
2026-01-13Tan Fiona, Chief Technology Officer$1,071,000
9,000 shplan 2025-08-05144 ↗
Form 4, 2026-01-15: sold 9,000 at $119.00 Form 4 ↗
2026-01-12Shah Niraj, Chief Executive Officer$686,280
6,000 shplan 2025-08-07no Form 4 on file144 ↗
2026-01-12Conine Steven, Officer, Director$686,280
6,000 shplan 2025-08-11no Form 4 on file144 ↗
2026-01-05Blotner Jon, Pres., Commercial & Operations$528,882
4,997 shplan 2025-08-12144 ↗
Form 4, 2026-01-05: sold 4,997 at $105.84 Form 4 ↗
2026-01-02Gulliver Kate, CFO and Chief Admin Officer$3,886,931
36,497 shplan 2025-08-05144 ↗
Form 4, 2026-01-05: sold 36,497 at $106.50 Form 4 ↗
2025-12-26Conine Steven, Officer, Director$3,069,977
30,000 shplan 2025-05-28no Form 4 on file144 ↗
2025-12-26Shah Niraj, Chief Executive Officer$3,069,664
30,000 shplan 2025-05-28no Form 4 on file144 ↗
2025-12-23Conine Steven, Officer, Director$12.0M
120,000 shplan 2025-05-28no Form 4 on file144 ↗
2025-12-23Shah Niraj, Chief Executive Officer$12.0M
120,000 shplan 2025-05-28no Form 4 on file144 ↗
2025-12-11Conine Steven, Officer, Director$100,000
1,000 shplan 2025-08-11no Form 4 on file144 ↗
2025-12-11Shah Niraj, Chief Executive Officer$100,000
1,000 shplan 2025-08-07no Form 4 on file144 ↗
2025-12-10Conine Steven, Officer, Director$470,500
5,000 shplan 2025-08-11no Form 4 on file144 ↗
2025-12-10Shah Niraj, Chief Executive Officer$470,500
5,000 shplan 2025-08-07no Form 4 on file144 ↗
2025-11-24Conine Steven, Officer, Director$15.9M
150,000 shplan 2025-05-28144 ↗
Form 4, 2025-11-26: sold 150,000 at $105.92 Form 4 ↗
2025-11-24Shah Niraj, Chief Executive Officer$15.9M
150,000 shplan 2025-05-28144 ↗
Form 4, 2025-11-26: sold 150,000 at $105.91 Form 4 ↗
2025-11-10Blotner Jon, Pres., Commercial & Operations$439,189
4,061 shplan 2025-08-12144 ↗
Form 4, 2025-11-12: sold 4,061 at $108.15 Form 4 ↗
2025-11-10Shah Niraj, Chief Executive Officer$647,640
6,000 shplan 2024-08-08no Form 4 on file144 ↗
2025-11-10Conine Steven, Officer, Director$647,640
6,000 shplan 2024-08-08no Form 4 on file144 ↗
2025-11-10Tan Fiona, Chief Technology Officer$601,715
5,441 shplan 2025-08-05144 ↗
Form 4, 2025-11-12: sold 5,441 at $110.59 Form 4 ↗
2025-11-05Tan Fiona, Chief Technology Officer$638,127
6,347 shplan 2025-08-05144 ↗
Form 4, 2025-11-07: sold 6,347 at $100.54 Form 4 ↗
2025-11-04Gulliver Kate, CFO and Chief Admin Officer$982,346
9,612 shplan 2025-08-05144 ↗
Form 4, 2025-11-06: sold 9,612 at $102.20 Form 4 ↗
2025-10-28Conine Steven, Officer, Director$3,152,698
30,000 shplan 2025-05-28144 ↗
Form 4, 2025-10-29: sold 30,000 at $105.09 Form 4 ↗
2025-10-28Shah Niraj, Chief Executive Officer$3,152,950
30,000 shplan 2025-05-28144 ↗
Form 4, 2025-10-29: sold 30,000 at $105.10 Form 4 ↗
2025-10-28Shah Niraj, Chief Executive Officer$1,100,000
11,000 shplan 2024-08-08no Form 4 on file144 ↗
2025-10-28Conine Steven, Officer, Director$1,100,000
11,000 shplan 2024-08-08no Form 4 on file144 ↗
2025-10-23Shah Niraj, Chief Executive Officer$9,860,055
120,000 shplan 2025-05-28144 ↗
Form 4, 2025-10-24: sold 120,000 at $82.17 Form 4 ↗
2025-10-23Conine Steven, Officer, Director$9,860,419
120,000 shplan 2025-05-28144 ↗
Form 4, 2025-10-24: sold 120,000 at $82.17 Form 4 ↗
2025-10-20Shah Niraj, Chief Executive Officer$7,042,070
85,000 shplan 2024-08-15144 ↗
Form 4, 2025-10-22: sold 85,000 at $82.85 Form 4 ↗
2025-10-20Conine Steven, Officer, Director$7,042,071
85,000 shplan 2024-08-15144 ↗
Form 4, 2025-10-22: sold 85,000 at $82.85 Form 4 ↗
2025-10-10Conine Steven, Officer, Director$392,100
5,000 shplan 2024-08-08no Form 4 on file144 ↗
2025-10-10Shah Niraj, Chief Executive Officer$392,100
5,000 shplan 2024-08-08no Form 4 on file144 ↗